http://www.allisonbcollierdesign.com allison b collier design Mon, 07 Jun 2010 20:20:50 +0000 http://www.allisonbcollierdesign.com en http://allisonbcollierdesign.com/Novalis-2-x3-s http://allisonbcollierdesign.com/following/allisonbcollierdesign.com/Novalis-2-x3-s Mon, 07 Jun 2010 20:20:50 +0000 allison b collier design 451419 Novalis® Point of Purchase Displays - 2'x3' <img src="http://payload.cargocollective.com/1/1/35954/451419/2x3_slide1.jpg" width="670" height="447" width_o="670" height_o="447" src_o="http://payload.cargocollective.com/1/1/35954/451419/2x3_slide1_o.jpg" data-mid="2021389" border="0" align="left"/><img src="http://payload.cargocollective.com/1/1/35954/451419/2x3_slide2.jpg" width="670" height="447" width_o="670" height_o="447" src_o="http://payload.cargocollective.com/1/1/35954/451419/2x3_slide2_o.jpg" data-mid="2021390" border="0" align="left"/> I designed a system for 2'x3' in-store displays and implemented the creation of over 40 signs using styles and templates for Novalis® products and programs. An additional 5-10 new products are added each year. http://allisonbcollierdesign.com/TGTL-Ad-Campaign http://allisonbcollierdesign.com/following/allisonbcollierdesign.com/TGTL-Ad-Campaign Mon, 07 Jun 2010 17:16:43 +0000 allison b collier design 451072 The Greener Things in Life™ | Ad Campaign <img src="http://payload.cargocollective.com/1/1/35954/451072/gTiL_ads_1.jpg" width="670" height="447" width_o="670" height_o="447" src_o="http://payload.cargocollective.com/1/1/35954/451072/gTiL_ads_1_o.jpg" data-mid="2019686" border="0" align="left"/><img src="http://payload.cargocollective.com/1/1/35954/451072/gTiL_ads_2.jpg" width="670" height="447" width_o="670" height_o="447" src_o="http://payload.cargocollective.com/1/1/35954/451072/gTiL_ads_2_o.jpg" data-mid="2019687" border="0" align="left"/><img src="http://payload.cargocollective.com/1/1/35954/451072/gTiL_ads_3.jpg" width="670" height="447" width_o="670" height_o="447" src_o="http://payload.cargocollective.com/1/1/35954/451072/gTiL_ads_3_o.jpg" data-mid="2019689" border="0" align="left"/><img src="http://payload.cargocollective.com/1/1/35954/451072/gTiL_ads_4.jpg" width="670" height="447" width_o="670" height_o="447" src_o="http://payload.cargocollective.com/1/1/35954/451072/gTiL_ads_4_o.jpg" data-mid="2019691" border="0" align="left"/> The Greener Things in Life™ campaign was carried over into magazine advertisements of all sizes and distinctions, including trade publications, consumer publications and co-branded options. Novalis® advertisements appear in regional publications such as, Tennessee Greentimes, Carolina Gardener and Chicagoland Gardener, as well as, national publications like, Garden Design, People, Places & Plants and Women’s Day. http://allisonbcollierdesign.com/TGTL-Branding-Brochure http://allisonbcollierdesign.com/following/allisonbcollierdesign.com/TGTL-Branding-Brochure Mon, 07 Jun 2010 16:57:01 +0000 allison b collier design 451048 The Greener Things in Life™ - Branding Brochure <img src="http://payload.cargocollective.com/1/1/35954/451048/gTiL_cover.jpg" width="670" height="276" width_o="670" height_o="276" src_o="http://payload.cargocollective.com/1/1/35954/451048/gTiL_cover_o.jpg" data-mid="2019399" border="0" align="left"/><img src="http://payload.cargocollective.com/1/1/35954/451048/gTiL_spread1.jpg" width="670" height="276" width_o="670" height_o="276" src_o="http://payload.cargocollective.com/1/1/35954/451048/gTiL_spread1_o.jpg" data-mid="2019400" border="0" align="left"/><img src="http://payload.cargocollective.com/1/1/35954/451048/gTiL_spread2.jpg" width="670" height="276" width_o="670" height_o="276" src_o="http://payload.cargocollective.com/1/1/35954/451048/gTiL_spread2_o.jpg" data-mid="2019401" border="0" align="left"/><img src="http://payload.cargocollective.com/1/1/35954/451048/gTiL_spread3.jpg" width="670" height="276" width_o="670" height_o="276" src_o="http://payload.cargocollective.com/1/1/35954/451048/gTiL_spread3_o.jpg" data-mid="2019402" border="0" align="left"/><img src="http://payload.cargocollective.com/1/1/35954/451048/gTiL_spread4.jpg" width="670" height="276" width_o="670" height_o="276" src_o="http://payload.cargocollective.com/1/1/35954/451048/gTiL_spread4_o.jpg" data-mid="2019403" border="0" align="left"/><img src="http://payload.cargocollective.com/1/1/35954/451048/gTiL_spread5.jpg" width="670" height="276" width_o="670" height_o="276" src_o="http://payload.cargocollective.com/1/1/35954/451048/gTiL_spread5_o.jpg" data-mid="2019404" border="0" align="left"/><img src="http://payload.cargocollective.com/1/1/35954/451048/gTiL_spread6.jpg" width="670" height="276" width_o="670" height_o="276" src_o="http://payload.cargocollective.com/1/1/35954/451048/gTiL_spread6_o.jpg" data-mid="2019406" border="0" align="left"/> The Greener Things in Life™ campaign’s concept was created to highlight the many levels of “green” that Novalis® contributes to: the Green Industry creates green products, Novalis® helps Independent Garden Centers create more green in their registers and Novalis® also helps consumers green their entire gardens. To stay consistent with the green message, the brochure was printed on recycled stock and all inks used were soy based. I created all the concepts for this campaign, designed and produced the layout and worked directly with the printers to produce a final piece. 09/2009 Garden Writers Associations 2009 Silver Award of Achievement I was honored at the 2009 Garden Writers Association Media Award Ceremony in the Trade - Catalog Category for the Novalis®, “The Greener Things in Life” Brand Brochure http://allisonbcollierdesign.com/Novalis-Genetics-Logo http://allisonbcollierdesign.com/following/allisonbcollierdesign.com/Novalis-Genetics-Logo Mon, 07 Jun 2010 15:26:59 +0000 allison b collier design 450882 <img src="http://payload.cargocollective.com/1/1/35954/450882/novalisGenetics_logo.jpg" width="670" height="447" width_o="670" height_o="447" src_o="http://payload.cargocollective.com/1/1/35954/450882/novalisGenetics_logo_o.jpg" data-mid="2018542" border="0" align="left"/> http://allisonbcollierdesign.com/Atlanta-Ballet-Company-Notecards http://allisonbcollierdesign.com/following/allisonbcollierdesign.com/Atlanta-Ballet-Company-Notecards Fri, 28 May 2010 17:45:12 +0000 allison b collier design 435503 <img src="http://payload.cargocollective.com/1/1/35954/435503/8abcn.jpg" width="670" height="459" width_o="670" height_o="459" src_o="http://payload.cargocollective.com/1/1/35954/435503/8abcn_o.jpg" data-mid="1939219" border="0" align="left"/> http://allisonbcollierdesign.com/Relish-Branding http://allisonbcollierdesign.com/following/allisonbcollierdesign.com/Relish-Branding Thu, 27 May 2010 02:44:52 +0000 allison b collier design 432730 <img src="http://payload.cargocollective.com/1/1/35954/432730/relish_logo.jpg" width="670" height="447" width_o="670" height_o="447" src_o="http://payload.cargocollective.com/1/1/35954/432730/relish_logo_o.jpg" data-mid="1926029" border="0" align="left"/> <img src="http://payload.cargocollective.com/1/1/35954/432730/relish_packaging.jpg" width="670" height="674" width_o="670" height_o="674" src_o="http://payload.cargocollective.com/1/1/35954/432730/relish_packaging_o.jpg" data-mid="1926032" border="0" align="left"/> <img src="http://payload.cargocollective.com/1/1/35954/432730/relish_packaging2.jpg" width="670" height="505" width_o="670" height_o="505" src_o="http://payload.cargocollective.com/1/1/35954/432730/relish_packaging2_o.jpg" data-mid="1926034" border="0" align="left"/> http://allisonbcollierdesign.com/Origins-Packaging http://allisonbcollierdesign.com/following/allisonbcollierdesign.com/Origins-Packaging Thu, 27 May 2010 02:24:50 +0000 allison b collier design 432703 <img src="http://payload.cargocollective.com/1/1/35954/432703/origins_logo.jpg" width="670" height="447" width_o="670" height_o="447" src_o="http://payload.cargocollective.com/1/1/35954/432703/origins_logo_o.jpg" data-mid="1925902" border="0" align="left"/> <img src="http://payload.cargocollective.com/1/1/35954/432703/origins_packaging.jpg" width="670" height="459" width_o="670" height_o="459" src_o="http://payload.cargocollective.com/1/1/35954/432703/origins_packaging_o.jpg" data-mid="1925908" border="0" align="left"/> <img src="http://payload.cargocollective.com/1/1/35954/432703/origins_directMail.jpg" width="670" height="674" width_o="670" height_o="674" src_o="http://payload.cargocollective.com/1/1/35954/432703/origins_directMail_o.jpg" data-mid="1925945" border="0" align="left"/> http://allisonbcollierdesign.com/Boggy-Bakes-Baked-Goods http://allisonbcollierdesign.com/following/allisonbcollierdesign.com/Boggy-Bakes-Baked-Goods Thu, 27 May 2010 02:17:05 +0000 allison b collier design 432698 <img src="http://payload.cargocollective.com/1/1/35954/432698/1bbp.jpg" width="670" height="674" width_o="670" height_o="674" src_o="http://payload.cargocollective.com/1/1/35954/432698/1bbp_o.jpg" data-mid="1925868" border="0" align="left"/> http://allisonbcollierdesign.com/Novalis-Website http://allisonbcollierdesign.com/following/allisonbcollierdesign.com/Novalis-Website Thu, 27 May 2010 01:41:05 +0000 allison b collier design 432646 Novalis® Website - www.novalis.com <img src="http://payload.cargocollective.com/1/1/35954/432646/website_splash1.jpg" width="614" height="392" width_o="614" height_o="392" src_o="http://payload.cargocollective.com/1/1/35954/432646/website_splash1_o.jpg" data-mid="1925769" border="0" align="left"/> <img src="http://payload.cargocollective.com/1/1/35954/432646/website_splash2.jpg" width="614" height="391" width_o="614" height_o="391" src_o="http://payload.cargocollective.com/1/1/35954/432646/website_splash2_o.jpg" data-mid="1925770" border="0" align="left"/> <img src="http://payload.cargocollective.com/1/1/35954/432646/website_splash3.jpg" width="614" height="393" width_o="614" height_o="393" src_o="http://payload.cargocollective.com/1/1/35954/432646/website_splash3_o.jpg" data-mid="1925771" border="0" align="left"/> <img src="http://payload.cargocollective.com/1/1/35954/432646/website_splash4.jpg" width="614" height="392" width_o="614" height_o="392" src_o="http://payload.cargocollective.com/1/1/35954/432646/website_splash4_o.jpg" data-mid="1925772" border="0" align="left"/> <img src="http://payload.cargocollective.com/1/1/35954/432646/website_splash5.jpg" width="614" height="392" width_o="614" height_o="392" src_o="http://payload.cargocollective.com/1/1/35954/432646/website_splash5_o.jpg" data-mid="1925773" border="0" align="left"/> To differentiate Novalis® from most of its competitors, I began letting ‘lifestyle’ play a bigger role in the all branding elements we currently produce. Because the lifestyle photography did not need to overshadow our real products, which are plants, once you have entered the site the background imagery becomes a secondary element. I created the concept for the website, developed strategy, user experience elements, storyboards and grid templates for the site, as well as, project managed the entire creative development while working with a web developer. I also managed and maintained a accurate and consistent database of all the products featured on the site. Web Programmer, Adam Hubert. http://allisonbcollierdesign.com/Novalis-16-x30-s http://allisonbcollierdesign.com/following/allisonbcollierdesign.com/Novalis-16-x30-s Wed, 26 May 2010 02:46:17 +0000 allison b collier design 430972 Novalis® Point of Purchase Displays - 16"x30" <img src="http://payload.cargocollective.com/1/1/35954/430972/16x30_firstSet_plants.jpg" width="670" height="396" width_o="761" height_o="450" src_o="http://payload.cargocollective.com/1/1/35954/430972/16x30_firstSet_plants_o.jpg" data-mid="1916371" border="0" align="left"/> <img src="http://payload.cargocollective.com/1/1/35954/430972/16x30_secongSet_lifestyle.jpg" width="670" height="396" width_o="761" height_o="450" src_o="http://payload.cargocollective.com/1/1/35954/430972/16x30_secongSet_lifestyle_o.jpg" data-mid="1920415" border="0" align="left"/> <img src="http://payload.cargocollective.com/1/1/35954/430972/16x30_secondSet_plants.jpg" width="670" height="396" width_o="761" height_o="450" src_o="http://payload.cargocollective.com/1/1/35954/430972/16x30_secondSet_plants_o.jpg" data-mid="1916390" border="0" align="left"/> <img src="http://payload.cargocollective.com/1/1/35954/430972/16x30_firstSet_lifestyle.jpg" width="670" height="396" width_o="761" height_o="450" src_o="http://payload.cargocollective.com/1/1/35954/430972/16x30_firstSet_lifestyle_o.jpg" data-mid="1916441" border="0" align="left"/> I designed a system for 16"x30" in-store displays and implemented the creation of over 40 signs using styles and templates for Novalis® products and programs. An additional 5-10 new products are added each year.